Here's the reality: Descriptive analytics tells you what happened in your business—revenue dropped, customer complaints spiked, or sales surged. Diagnostic analytics digs deeper to answer why it happened—was it a pricing change, a product defect, or a competitor's campaign? Understanding the descriptive vs diagnostic analytics distinction is critical for operations leaders who need to move from observing problems to actually solving them.
Here's the reality: Descriptive analytics tells you what happened in your business—revenue dropped, customer complaints spiked, or sales surged. Diagnostic analytics digs deeper to answer why it happened—was it a pricing change, a product defect, or a competitor's campaign? Understanding the descriptive vs diagnostic analytics distinction is critical for operations leaders who need to move from observing problems to actually solving them.