You've invested in dashboards, reports, and data systems. Your team tracks every metric. Yet you're still making major decisions based on gut instinct rather than predictive insights. Why? Because knowing what happened last quarter (business intelligence) isn't the same as predicting what will happen next quarter and knowing exactly what to do about it (business analytics). This guide cuts through the confusion. You'll learn the difference between business intelligence vs business analytics.
You've invested in dashboards, reports, and data systems. Your team tracks every metric. Yet you're still making major decisions based on gut instinct rather than predictive insights. Why? Because knowing what happened last quarter (business intelligence) isn't the same as predicting what will happen next quarter and knowing exactly what to do about it (business analytics). This guide cuts through the confusion. You'll learn the difference between business intelligence vs business analytics.