Apple's Siri revamp reportedly delayed again

(techcrunch.com)

50 points | by salkahfi 9 hours ago ago

21 comments

  • ChrisArchitect 8 hours ago ago
    • tomhow 4 hours ago ago

      Comments moved thither. Thanks!

  • mullingitover 8 hours ago ago

    Original, far more detailed article that techcrunch is just regurgitating[1].

    > Testers have also reported accuracy issues, as well as a bug that causes Siri to cut users off when they’re speaking too quickly. And there are problems handling complex queries that require longer processing times.

    > Another challenge: The new Siri sometimes falls back on its existing integration with OpenAI’s ChatGPT instead of using Apple’s own technology. That can happen even when Siri should be capable of handling the request.

    Honestly seems crazy that Apple hasn't seen a class action suit. They were promising features and selling expensive hardware on those promises back in 2024 and they have yet to deliver anything nearly two years later. Huge black eye for a company that has built a reputation for doing demos and then immediately having the product ready to ship.

    [1] https://www.bloomberg.com/news/articles/2026-02-11/apple-s-i...

    • GeekyBear 7 hours ago ago

      Google recently shipped Magic Cue as their tentpole new AI feature on the Pixel 10 despite it not working.

      > “The right info, right when you need it.” That’s how Google describes Magic Cue, one of the most prominent new AI features on the Pixel 10 series. Using the power of artificial intelligence, Magic Cue is supposed to automatically suggest helpful info in phone calls, text messages, and other apps without you having to lift a finger.

      However, the keyword there is “supposed” to... even when going out of my way to prompt Magic Cue, it either doesn’t work or does so little that I’m amazed Google made as big a deal about the feature as it did.

      https://www.androidauthority.com/google-pixel-10-magic-cue-o...

      How is shipping a broken feature better for users than admitting that the feature needs more work?

    • g947o 8 hours ago ago

      Perhaps do a quick search before making bold claims.

      https://clarksonlawfirm.com/lp/apple-intelligence-false-adve...

    • raw_anon_1111 8 hours ago ago

      The number of people who bought an iPhone because of a promise of improved SIRI is less than negligible. Apple didn’t mention AI anything in the marketing for the latest iPhone and they saw record sales that could have been larger if it weren’t for chip shortages that are affecting them, Microsoft and Amazon according to their respective earning reports.

      Of course the only people who make anything from class action lawsuits (snd there were) are lawyers

      • marricks 8 hours ago ago

        Because... user's don't care about AI anymore. They're fatigued by it.

        • charcircuit 7 hours ago ago

          The top 2 apps on the App Store are ChatGPT and Gemini. ChatGPT has been at 1st place on the App Store for many months straight.

          • falkensmaize 5 hours ago ago

            And the 3rd and 4th place apps are “Freecash” (some kind of get paid to take surveys app) and the Peacock streaming app. These may be the most downloaded by rank, but we have no idea what the actual numbers are, or what period of time this ranking covers, which makes it a poor metric of popularity imho.

    • gigatexal 8 hours ago ago

      What more concerning than the lawsuit is they have all the money in the world and can’t execute on getting Siri working right. That is not a good predictor for how well engineering is at Apple. :/

      • mullingitover 8 hours ago ago

        It's possible they're being conservative because whatever they launch they're going to be stuck with for a very long time. Things are shifting so quickly in the space that they could very well launch the greatest horse and buggy today, and next week everyone's shipping fusion-powered teleportation devices.

        Then again it's very possible they are just flailing. I don't have strong beliefs either way.

        • semiquaver 6 hours ago ago

          Was it conservative to promise it two years ago?

        • gigatexal 8 hours ago ago

          Yeah you could be right. We never know. Though that they haven’t built out their own mega data centers means they are basically having to use models from the others. I think they should just buy Anthropic. Too late now that they awarded Siri to Gemini but idk I hope they pull this off cuz I love my iPhone.

          • mullingitover 8 hours ago ago

            > Too late now that they awarded Siri to Gemini

            Apple won't ever allow anyone else to own and control their core technologies (as we saw with Google Maps back in the day). We can safely assume their deal with Gemini is for Google to sell them a model-as-a-service component that can be swapped out at any moment, with either another model like Claude, or with Apple's own future models.

            • garrickvanburen 8 hours ago ago

              I would say Apple's original exclusivity deal w/ AT&T shows they're comfortable letting a 3rd party control some of the user experience if that's the only way they can get to market.

              • wtallis 6 hours ago ago

                Sure, but that same deal was also unprecedented in how much less control the carrier got, and marked the beginning of the end for carriers owning the user experience on phones.

      • al_borland 6 hours ago ago

        Define what “working right” means? I think that’s the core of the issue with rolling out Siri as an LLM. People trust answers that Siri gives them. LLMs hallucinate… that a problem. To me, a hallucination means something isn’t working right. That’s not just an Apple problem, it’s an industry problem that everyone mostly tries to whitewash.

  • valleyjo 9 hours ago ago

    It’s paywalled for me. But I’m wondering if it’s apple or googles fault for the delay.

    • newman314 9 hours ago ago

      It appears that Gurman has been the one pumping the timeline. He's now clarified that Apple has only ever said 2026 with nothing beyond that.

  • louiereederson 8 hours ago ago

    [flagged]

    • kridsdale3 6 hours ago ago

      Having read Apple's git contents, Claude vibecoded results would be a massive improvement to their code-quality.

      They might even have .... a test.