>The older user surge has real revenue implications. Older consumers tend to have higher disposable income and higher average order values. The fact that this cohort grew mobile time by 27.5% and now uses 17+ apps per day means they are increasingly reachable and transactable through mobile.
I opened this link expecting discussion of mental health or implications for social cohesion, but found just more attention monetization.
>The older user surge has real revenue implications. Older consumers tend to have higher disposable income and higher average order values. The fact that this cohort grew mobile time by 27.5% and now uses 17+ apps per day means they are increasingly reachable and transactable through mobile.
I opened this link expecting discussion of mental health or implications for social cohesion, but found just more attention monetization.
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