Apple quietly updated Mac Studio configuration options this week, removing the 512GB memory upgrade. As of yesterday, there is no option to purchase a Mac Studio with 512GB RAM, with the machine now maxing out at 256GB.
The Mac Studio starts with 36GB RAM, but there were upgrades ranging from 48GB to 512GB, with the higher tier upgrades limited to the M3 Ultra chip. Now there are options ranging from 48GB to 256GB, with wait times into May for the 256GB upgrade.
Apple has also raised the price for the 256GB RAM upgrade option. It used to cost $1,600 to go from 96GB to 256GB on the high-end M3 Ultra machine, but now it costs $2,000. 512GB was $4,000 when it was available.
Apple has likely removed the option to purchase 512GB of memory because of global DRAM shortages that have dried up supply and caused prices to soar, and it's also probably why shipping times for a configuration with 256GB RAM range into May.
Demand for the Mac Studio has increased due to consumers seeking machines suitable for running local AI agents, which could also be a wait time factor.
Memory scarcity is already having an effect on DRAM pricing, and it could affect PC and smartphone sales in the months to come. Apple is able to absorb higher memory costs in the short term, and it is well-positioned to minimize the effect on consumers because it is better able to secure available DRAM supply than smaller companies.
Apple quietly updated Mac Studio configuration options this week, removing the 512GB memory upgrade. As of yesterday, there is no option to purchase a Mac Studio with 512GB RAM, with the machine now maxing out at 256GB.
The Mac Studio starts with 36GB RAM, but there were upgrades ranging from 48GB to 512GB, with the higher tier upgrades limited to the M3 Ultra chip. Now there are options ranging from 48GB to 256GB, with wait times into May for the 256GB upgrade.
Apple has also raised the price for the 256GB RAM upgrade option. It used to cost $1,600 to go from 96GB to 256GB on the high-end M3 Ultra machine, but now it costs $2,000. 512GB was $4,000 when it was available.
Apple has likely removed the option to purchase 512GB of memory because of global DRAM shortages that have dried up supply and caused prices to soar, and it's also probably why shipping times for a configuration with 256GB RAM range into May.
Demand for the Mac Studio has increased due to consumers seeking machines suitable for running local AI agents, which could also be a wait time factor.
Memory scarcity is already having an effect on DRAM pricing, and it could affect PC and smartphone sales in the months to come. Apple is able to absorb higher memory costs in the short term, and it is well-positioned to minimize the effect on consumers because it is better able to secure available DRAM supply than smaller companies.
Why would they remove the option instead of just increasing the price?
Maybe they don’t have any further production of the 512GB M3 Ultra SKU planned and sometime in the next few months we’ll see an M4/M5 Ultra.
Selling two units with less memory is more profitable than just selling one with more memory.
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