ASML's Best Selling Product Isn't What You Think It Is

(siliconimist.com)

69 points | by johncole 2 hours ago ago

25 comments

  • cassianoleal an hour ago ago

    > Even at the absolute bleeding edge of human physics, we still have a fundamental desire to play.

    I'd say play is of fundamental importance at the bleeding edge of knowledge and technology. Without play, there's no appetite for failure. Without appetite for failure, there's no progress, no novel solutions, no creativity.

  • voidUpdate an hour ago ago

    I'm not particularly surprised that the $600 Lego set sells better than the $400 million lithography tool...

    • mrweasel 42 minutes ago ago

      It's $200, otherwise I think it would be a bit on the high end in terms of price per piece. $600 is the cheapest version on eBay.

      Unless you need the box, you can get the instructions online (https://rebrickable.com/mocs/MOC-215601/NightHawk11991/asml-...). Though that might be a recreation.

      • voidUpdate 39 minutes ago ago

        (I couldn't see a listed price in the article, so I just went for the cheapest resale price they said. Thanks for clarifying)

  • nikitaga 42 minutes ago ago

    > Employee Only: You cannot buy these in stores. They are sold exclusively to ASML employees with a strictly enforced “one per person” rule.

    Wonder if they include this lego set as a gift with their real machines? Or are they like – our commercial agreement is worth $400M and not a lego set above that.

  • nottorp an hour ago ago

    When I saw the title I thought it would be some plushie. Turns out I wasn't far from the truth!

    • behohippy an hour ago ago

      You might have a business idea there. I wouldn't mind a twinscan plushie for sitting on top of the workstation.

    • johncole an hour ago ago

      Spot on!

  • AntiUSAbah 18 minutes ago ago

    "Why it matters"

    No it doesn't.

    And the only thing it does again, to remind me, that this is cool as hell but i'm not able to buy it...

  • afandian an hour ago ago

    Saved you a click:

    > But right now, the most coveted product coming out of ASML is the 1,000-piece Lego version.

    I thought it might be something like service contracts or chemical refills.

    • newsclues an hour ago ago

      And it's not available to the public. Bummer.

      • cassianoleal an hour ago ago
        • haddonist an hour ago ago

          Might be worth contacting the seller before buying.

          The "Color" (ie: type/what's being sold) is "PDF Manual By Email", so it's possible they selling just the PDF assembly manual...

        • loudmax an hour ago ago

          The Chinese knock-off TwinScan is almost as good as the original and far less expensive.

          Because of course it is.

        • johncole an hour ago ago

          Brilliant. I knew there had to be a solution somewhere.

      • doe88 40 minutes ago ago

        It must be to prevent corporate spying ;)

      • johncole an hour ago ago

        Find a friend that works at ASML?

        • bell-cot an hour ago ago

          > ... sold exclusively to ASML employees with a strictly enforced “one per person” rule.

          You'll need to be their very best friend. And make sure they're not too close with their family, nor a big fan of either Lego or collectables, before you cozy up.

  • 2ndorderthought 37 minutes ago ago

    "why does this matter?" Oh hello AI slop how are you today?

    • johncole 33 minutes ago ago

      Is this some sort of ai indicator now?

    • amelius 24 minutes ago ago

      Maybe. At some point, humans will start sounding like AI.

    • markovBaj 31 minutes ago ago

      for me it was the 3 bullet point list, esp. the "The Sales Gap"