Interesting read, Esteve. Curious to see how all this evolves.
The less fun part for brands is that if GEO keeps moving towards off-page and brand building, it probably means investing much more into mentions, PR, reviews, forums, comparisons, reputation, etc. And that’s usually way more time-consuming and costly than just optimizing the website itself
Interesting read, Esteve. Curious to see how all this evolves.
The less fun part for brands is that if GEO keeps moving towards off-page and brand building, it probably means investing much more into mentions, PR, reviews, forums, comparisons, reputation, etc. And that’s usually way more time-consuming and costly than just optimizing the website itself