So well researched and cited - if anyone works in email marketing, this should be top of the reading list.
The summary sentence near the end:
"The marketers who survive that are the ones whose campaigns survive being parsed, whose lists survive being pruned for them, and whose channel portfolios don't depend on email being the foundation. Clear structured intent, stable schema, durable utility, content the recipient actually returns to, across the channels they can still actually reach."
So well researched and cited - if anyone works in email marketing, this should be top of the reading list.
The summary sentence near the end:
"The marketers who survive that are the ones whose campaigns survive being parsed, whose lists survive being pruned for them, and whose channel portfolios don't depend on email being the foundation. Clear structured intent, stable schema, durable utility, content the recipient actually returns to, across the channels they can still actually reach."