A lot of the comments focus on the platform, which is certainly relevant but only part of the picture.
There is a huge industry around political communications, which for some time now has been intensely focused on social media. You throw enough money at these platforms in the right way, and your message comes out louder.
Lots gets done quietly, often outside of formal campaigns by aligned actors.
I think a big part of 24, terrible Democrat candidates aside, was the large quantities of very tech-savvy money flowing into Republican campaigns at the national and state levels.
Given the fact that the Republicans won, doesn't that actually make sense? More people consumed the pro-Republican content because they intended to vote Republican.
It's probably a bit more nuanced then that. You have to look at the people that use Tiktok... are they generally more left or right? I don't know the answer. I would have said they are younger and therefore more left leaning, however, I think that's becoming less and less true.
If it were the other way around people would be accusing the CCP of trying to rig the election for the Democrats, but sure. When it helps the Republicans I guess there's nothing to see here.
I mean reddit is everyday serving disproportionately anti-republican content
Scrolled homepage yesterday there is "pastor" raging on live stream, which is actor being passed as real. And Trump kissing a man's belly in the white house...
To much fake rage bait, and rage validation content
During the 2024 election people were banned from all major sub reddits for posting pro trump content. Why would they go to tiktok instead? Mystery
Compared with reddit and yt shorts, tiktok algorithm seems way more health and organic
Algorithms like these typically have some foundation in the same type of vector embedding used elsewhere in AI, eg semantic and other qualities that map to overlapping or nearby latent space will drive suggested content. So, what typically trends on TikTok, goes viral, etc? Entertainment, emotional hooks.
In short, anti democratic content was, on average, more entertaining or emotion provoking.
That doesn't have to hold a deeper meaning on the value of any particular political viewpoint, or require tiktok's thumb on the scales of the algorithm to explain things. I'm not even saying TikTok didn't/doesn't do such things, but that type of interference isn't required to explain this trend.
Anything can be turned into emotion-provoking content. That's circular. It's like saying: "viral things go viral, so if you assume no thumb on the scale, then there was no thumb on the scale". Occam's Razor can hide fallacies, there's no reason to assume that the simplest hypothesis is that there was no thumb on the scale. Arguably it's the opposite.
While I don’t think you’re wrong with respect to the mechanics of the algorithm favoring „engaging“ content. However at the same time I do think that they have the finger on the scales because the media company’s know full well what they’re serving. I bet there’s not a lot of pro democracy content trending on Chinese TikTok the same way anti democratic content is served in western TikTok
A lot of the comments focus on the platform, which is certainly relevant but only part of the picture.
There is a huge industry around political communications, which for some time now has been intensely focused on social media. You throw enough money at these platforms in the right way, and your message comes out louder.
Lots gets done quietly, often outside of formal campaigns by aligned actors.
I think a big part of 24, terrible Democrat candidates aside, was the large quantities of very tech-savvy money flowing into Republican campaigns at the national and state levels.
All this stuff can be and is bought.
A lot of "left" creators were attacking the democrats coming up to 2024.
Yup, just look at Twitch, the top dog political streamer is a tankie.
This website has a tag dedicated to Trump (https://www.psypost.org/exclusive/social/political/donald-tr...), lol.
Given the fact that the Republicans won, doesn't that actually make sense? More people consumed the pro-Republican content because they intended to vote Republican.
It's probably a bit more nuanced then that. You have to look at the people that use Tiktok... are they generally more left or right? I don't know the answer. I would have said they are younger and therefore more left leaning, however, I think that's becoming less and less true.
Good point, but the article does say
> "ideological imbalance occurs regardless of a user’s initial political interests"
But yeah, even in the absence of any kind of algorithmic bias, I'd still expect there to be an imbalance for the reason that you point out.
If it were the other way around people would be accusing the CCP of trying to rig the election for the Democrats, but sure. When it helps the Republicans I guess there's nothing to see here.
That's the media trying to remediate the "liberal bias" r that almost everyone believes, despite stories like this.
That sounds like you're mixing up cause and effect?
I mean, it’s ran by Larry Ellison and the Saudis, so I don’t think this is surprising. But good research nonetheless.
Does he also run a time machine? He bought TikTok only earlier this year.
Worth mentioning that Oracle has been hosting US TikTok data since 2022.
Wasn't it run by the Chinese back then?
I mean reddit is everyday serving disproportionately anti-republican content
Scrolled homepage yesterday there is "pastor" raging on live stream, which is actor being passed as real. And Trump kissing a man's belly in the white house...
To much fake rage bait, and rage validation content
During the 2024 election people were banned from all major sub reddits for posting pro trump content. Why would they go to tiktok instead? Mystery
Compared with reddit and yt shorts, tiktok algorithm seems way more health and organic
I mean I think we can expect that from the then Chinese and now Billionaires that own it
Algorithms like these typically have some foundation in the same type of vector embedding used elsewhere in AI, eg semantic and other qualities that map to overlapping or nearby latent space will drive suggested content. So, what typically trends on TikTok, goes viral, etc? Entertainment, emotional hooks.
In short, anti democratic content was, on average, more entertaining or emotion provoking.
That doesn't have to hold a deeper meaning on the value of any particular political viewpoint, or require tiktok's thumb on the scales of the algorithm to explain things. I'm not even saying TikTok didn't/doesn't do such things, but that type of interference isn't required to explain this trend.
Anything can be turned into emotion-provoking content. That's circular. It's like saying: "viral things go viral, so if you assume no thumb on the scale, then there was no thumb on the scale". Occam's Razor can hide fallacies, there's no reason to assume that the simplest hypothesis is that there was no thumb on the scale. Arguably it's the opposite.
While I don’t think you’re wrong with respect to the mechanics of the algorithm favoring „engaging“ content. However at the same time I do think that they have the finger on the scales because the media company’s know full well what they’re serving. I bet there’s not a lot of pro democracy content trending on Chinese TikTok the same way anti democratic content is served in western TikTok