As long as they honestly follow their externally-defined metric, or list the “significant companies” in their mutual fund or etf then people can make their choices accordingly. If this alters what is/isn’t popular the fund companies will provide altered products as necessary.
As long as they honestly follow their externally-defined metric, or list the “significant companies” in their mutual fund or etf then people can make their choices accordingly. If this alters what is/isn’t popular the fund companies will provide altered products as necessary.