EU fines Temu €200M for allowing sale of illegal products

(bbc.co.uk)

226 points | by jjp 5 hours ago ago

159 comments

  • dsign 4 hours ago ago

    Say what you may of Temu, and I do think more vetting of certain goods is a good idea, but they fill a very real need. In the part of Europe where I live, the choice is only between intermediaries for the same products coming from China. The local intermediaries sell a very limited picking at staggering margins. And when it comes to certain things, like electronic components, the choice is between importing (old) American stock with a German company as the intermediary, and that's $$$$ and many weeks of shipping, or using Temu or Aliexpress.

    There's something unpleasantly snobbish with the way business is done here, a spirit of "if you have to ask the price, our business is not for you". For example, in Instagram, "Local offerings" pop up all the time in the feed. The ones which are truly local end up in a "call us to know more" button, no pricing info disclosed. The ones that show actual prices tend to be shell companies with no employees, no doubt a thin wrapper around an importer from Asia.

    • BrtByte 2 hours ago ago

      But I still think chargers and children's toys are exactly where the line should be drawn

      • lopis 2 hours ago ago

        My line is a little bit further back. Any electronics that will be plugged to a wall... Lots of appliances are not safe.

        • ben_w an hour ago ago

          Yup. I've even had an (Amazon rather than Temu) power-strip-and-USB combo noticeably sparking and tripping the apartment circuit breakers when plugged in just 6 months after purchase.

      • selfhoster1312 40 minutes ago ago

        I think the line should be much earlier than that. But even with this very thin line, like the parent said, the deficient products are everywhere. Just look at the recalls in any major store here (Carrefour, Action, Leclerc). And that's for the main brands/distributors, go into any bazaar or market and you'll find the exact same products you find on Aliexpress/Temu, but with 10x price markup, like the parent said.

        Don't get me wrong. I think companies should be held to higher standards: i just don't understand why only Temu is being held responsible of the entire broken capitalist system.

      • DANmode an hour ago ago

        No, let them suck on the poison Happy Meal toy instead.

        The line should be drawn by parents.

        The paternalism really has gone too far,

        and people are (incorrectly and dangerously) expecting to be protected now.

        • greggsy 41 minutes ago ago

          With that thinking, people would still be buying unlabelled arsenic wallpaper.

          Consumer standards are a net benefit to society.

          > and people are (incorrectly and dangerously) expecting to be protected now.

          The general public hasn’t the faintest idea how to differentiate between a safe product and an unsafe one, and they shouldn’t have to

        • Freak_NL an hour ago ago

          It's all fun and games until your neighbour in a terraced house or apartment building unwittingly starts an uncontrollable battery fire. Electric scooters and those 'hoover boards' from a few years ago are notorious when it comes to that, but plenty of underspecced small electronics will fail spectacularly.

          • DANmode an hour ago ago

            That’s harder to disagree with,

            but, you’re only going to achieve moving the cheapo builders stateside where they’re easier to enforce on.

            That race to the bottom isn’t going anywhere - if someone can save a grand half-heartedly wrapping their own packs, they’re going to.

      • retired an hour ago ago

        If you ban Temu chargers, people will go to stores to buy the cheapest ones which are identical to the ones on Temu, just for 10x the price.

        Edit: Reply to Scroll_Swe as I am rate-limited to posting new comments. The chargers in budget stores are identical to Temu chargers are are frequently recalled.

        • tobz1000 39 minutes ago ago

          At least in the UK, the main high-street retailers will only stock goods from reputable brands with a (relatively) decent track record and safety standards. I don't believe there is any intersection between products sold on Temu and e.g. Argos, John Lewis.

          • RobotToaster 32 minutes ago ago

            Identical chargers to temu ones are sold on amazon for 5x the price.

          • retired 22 minutes ago ago

            Not in The Netherlands. Plenty of stores that stock chargers identical to the ones on AliExpress and Temu. Action, Big Bazar, SoLow.

        • Scroll_Swe 14 minutes ago ago

          Nope, Anker or store brand is NOT identical to Temu crap.

    • munk-a 40 minutes ago ago

      I know your mileage may vary in different areas of Europe but in Italy and Spain you'll find a plethora of random general stores that resell Aliexpress sorts of goods at a very low markup over direct ordering. The stock variety is obviously more limited but those stores are amazing and fit a really key need.

    • whimsicalism 4 hours ago ago

      yes, i'm very in favor of the shift towards direct-to-consumer among chinese retailers, but that might be because i'm not actually all that sympathetic to small business

      • ryandrake 2 hours ago ago

        I recently bought some custom-built pool lighting directly from the manufacturer in Ningbo, and I have to say, the sales, delivery, and customer support I received was top notch. Their representatives were fluent in English and competent, the product quality was excellent (yes, I carefully inspected it upon receipt because it's going into water), and the entire process from measurement to delivery was fast and smooth. And, of course, the price was right.

        • BrtByte 2 hours ago ago

          In a way it makes the Temu problem more frustrating

          • DANmode an hour ago ago

            Because it’s not a Temu problem,

            it’s a problem of allowing the collapse of your own civilization?

      • londons_explore 2 hours ago ago

        There is totally a market for a global website which instead of shipping goods direct from China by plane instead has local warehouses 1 per city and can deliver to your house within a few hours by motorbike.

        Aka like Amazon but with much smaller margins.

        The savings would come from the fact sea freight is so much cheaper than air freight.

        • Someone an hour ago ago

          And the losses from having warehouses storing zillions of products that do not get sold for a long time.

          There’s a reason the likes of Aldi and Lidl have limited product choice.

          • 10000truths an hour ago ago

            Aldi and Lidl deal with perishable goods. Temu (by and large) doesn't.

        • trollbridge an hour ago ago

          That’s called “Walmart”

          • throw-the-towel 39 minutes ago ago

            Not in Europe.

            • bibstha 33 minutes ago ago

              Europe has plenty of dollar store equivalent.

      • simplyluke an hour ago ago

        I'm not all that sympathetic to small businesses that exist functionally as drop shippers for the same products with the same absence of support. Much in the same way I roll my eyes and go to 7/11 over the cute "local" markets that are supplied by the same suppliers nationwide, and you end up in a shiplap-walled coffee shop with $8 bags of chips that could exist anywhere.

        Small businesses that do the work of curating a niche item, doing QA work that's absent on the shipments from china, and then offering much stronger aftermarket support/replacement/repair? That is often worth a (substantial) premium over wondering if the item showing up in a month is going to work as intended.

    • runarberg an hour ago ago

      My reaction to this sentiment is that they fill the same need in Europe as Uber did in the USA. They found a way to operate in a market while avoiding its regulations and are therefor able to offer much lower prices as their competitors who still follow the regulations.

      Europe has historically had pretty strict consumer protection laws, and ever since the end of the Cold War these consumer protection laws have been slowly chipped away. When I was a kid for example companies were not allowed to target children in their marketing material. When American media became predominant in the continent, instead of enforcing our own consumer protection laws against American advertisers, regulators just ignored it and allowed it to proliferate, effectively making ads targeting children legal in the continent. Regulators have been showing the exact same inaction towards Chinese retailers breaking our own laws as they did towards American advertisers three decades ago. I foresee that consumer safety laws getting the same fate as the ban on ads targeting children.

    • beezlewax 2 hours ago ago

      What part of Europe is that? Is it is in the EU?

    • mytailorisrich 3 hours ago ago

      There is a part of conservatism and resistance to change. Online commerce has been seen as "suspicious" by some from the beginning to the point that in, for instance, France free delivery of books is banned... of course this just means that amazon.fr charges 1 cent, instead but it is symptomatic of a state of mind.

    • ktallett 4 hours ago ago

      There is some validity to a marketplace selling items from a larger range of retailers, however the quality is so poor for many items that it simply is no good for society in any way.

      • everforward 3 hours ago ago

        > the quality is so poor for many items that it simply is no good for society in any way.

        There are some that are genuinely dangerous and bad for society, but there are tons of goods that are "the same thing but half the price because it lasts a quarter the time" that have genuine utility.

        Harbor Freight has basically made a drop-shipping business out of it. I often have tools that I need but will probably use 4 times in my life, and the Harbor Freight stuff is crap but will probably work 4 times.

        Copy that over a bunch of verticals and it starts to make sense. Clothing for a costume I'll wear maybe twice, niche cooking gadgets for very specific things, tools to do a one-time repair on a car, a flash drive to turn over photos to family members, yada yada.

        • verall an hour ago ago

          I think the dirty secret is that a lot of it is not "1/2 the price that lasts 1/4 the time" but "1/4 the price that lasts 9/10 the time" or "1/2 the price for the exact same product without half of the budget going to marketing".

          It's not all of it. Some things are seriously worse quality. But really a ton of the "better quality" is just better marketing.

        • doubled112 2 hours ago ago

          > some that are genuinely dangerous ... tools that I need but will probably use 4 times in my life, and the Harbor Freight stuff is crap but will probably work 4 times

          Forehead hit hood, but I caught myself so it was a "gentle" reminder instead of a concussion. I should have splurged that time I broke a socket tightening an axle bolt. 150 ft-lbs + 180 degrees is a fair bit of torque.

          • everforward an hour ago ago

            There are definitely things I wouldn't roll the dice on from Harbor Freight.

            Anything that unpredictably dumps large amounts of kinetic energy on failure is one of those.

            I had a buddy that bought the tool for getting car suspension springs on from Harbor Freight, and I definitely wouldn't roll those dice.

        • retired 44 minutes ago ago

          > Clothing for a costume I'll wear maybe twice

          There was a time where society didn't buy clothes to only wear once or twice but would instead rent them for those occasions.

    • victorbjorklund 3 hours ago ago

      Yea, worst is the retail people who clearly hated Temu/Aliexpress etc because they stand no chance at competing with them when they sell the same things but at 10 times the cost (I don’t blame them. Sucks for them) but instead of just saying the truth that they hate the competition they just make up these fake reasons ”oh it’s low quality stuff that will break” when it’s clearly the same stuff from the same factories etc.

      • jeppester an hour ago ago

        If you played a boardgame, wouldn't you be upset if someone won the game easily, because they decided to just break all the rules?

    • Symbiote an hour ago ago

      > In the part of Europe where I live

      I downvote comments like this, since they make the comment useless. No-one can vouch for or argue against the comment when it's some "part" of a continent of over 40 countries.

    • Scroll_Swe 15 minutes ago ago

      Like what?

      The clothes are all 100% plastic polyester shit with extra chemicals. If you have proof of otherwise, show me.

      Yes I make enough to buy good clothes. If I REALLY need cheap clothes H&M basics are always there.

      Same with anything else, IT and tech parts I shop in Sweden.

      What else?

      Like, what is so needed now that you did not need before but you need to buy plastic China crap from Temu now?

  • esnard 5 hours ago ago
  • grizzo an hour ago ago

    I once bought one of those cheap portable consoles from them (or Aliexpress) and after two month I was given a full refund as the welding of the motherboard contained too much lead. This news really doesn't surprise me that much.

    • RobotToaster 25 minutes ago ago

      Leaded solder doesn't really pose a health issue to the consumer.

  • maxglute 3 hours ago ago

    How many dead babies or battery fires post Temu, seems like good opportunity to conduct a before/after study on cost:ratio of EU regulations.

  • nickff 3 hours ago ago

    The EU's approach to imports from PRoC is the regulatory equivalent of trying to 'test your way to quality' (which Deming showed to be nearly impossible). Attempts to use regulatory fines and prosecutions to ensure compliance from PRoC products is a whack-a-mole exercise which will fail.

    • ahartmetz an hour ago ago

      By the same logic, attempts to use policing to ensure lawfulness are a whack-a-mole exercise which will fail.

      So what else are you going to do? Paperwork up front for every single product?

      • RobotToaster 22 minutes ago ago

        > By the same logic, attempts to use policing to ensure lawfulness are a whack-a-mole exercise which will fail.

        That's basically how drugs won the war on drugs, yes.

    • miohtama 2 hours ago ago

      Even if it fails maybe you can get some political scores in the process to get elected again.

  • acd 4 hours ago ago

    Big corp penny slap on the fingers. I dont this amount will change behaviour or incentive to make larger profit.

    • looperhacks 2 hours ago ago

      The theory is that this won't be the only fine if Temu doesn't fix this. So yes, a slap on the fingers, but the fines should grow bigger if Temu doesn't address this.

    • radiator 2 hours ago ago

      I don't understand how €200M can ever be considered a "penny slap".

      • notaustinpowers 2 hours ago ago

        €200M accounts for roughly 1.6% of their €12.3B net profit in 2025.

        The average EU salary is €39,808. It's equivalent to a €636 fine. Though this is based on income, not net profit so it's actually more impactful to the average person than to Temu.

        • dmurray an hour ago ago

          Most people would find being fined a week's wages significant. It's not what they'd expect to get for, say, murder, but worse than any parking fine and enough that they'd give serious consideration to not doing whatever they did again.

          • zamadatix 26 minutes ago ago

            Depends how much you made doing the activity you got fined for. Temu says the fine is disproportionate (of course) but I'd be surprised if they made actually less than 200M selling such goods over the years. Ideally it should be several multiples of what was truly made, otherwise it's just a bet you might not get caught or, in the worst case, a loan until you are fined.

        • gambiting 2 hours ago ago

          These sort of calculations are always missing a simple fact that no company on earth, not even Apple or Google shrugs off a 200M fine, no matter how little it is of their entire operating budget. It's the kind of money that gets people fired, even if it made no difference to the bottom line.

    • amelius 3 hours ago ago

      A real slap on the wrist of the CEO by a wronged customer would leave a more lasting impression.

    • alephnerd 4 hours ago ago

      It sets precedent, and has already led to a (by Chinese foreign policy standards) fairly vicious response [0][1][2].

      This is also part of the EU's larger tariffs against China [3].

      [0] - https://www.globaltimes.cn/page/202605/1361926.shtml

      [1] - https://www.globaltimes.cn/page/202605/1362200.shtml

      [2] - https://www.globaltimes.cn/page/202605/1362161.shtml

      [3] - https://www.ft.com/content/e28fe696-ac30-4543-a105-febc82789...

    • throwfaraway135 4 hours ago ago

      From Claude: The €200 million penalty equals around 0.4% of the global turnover reported last year by Temu's parent company PDD Holdings.

      According to Eurostat, the average gross annual salary in the EU is around €39,800 per year for full-time employment. The average net salary comes to roughly €2,461 per month, or about €29,500 net per year.

      0.4% of an average worker's gross annual salary = roughly €159.

      • Barbing 3 hours ago ago

        Quick, reinterpret with your own faculties! (Model output got itself banned here) - friendly message :)

      • gostsamo 4 hours ago ago

        The fine is for activity in the EU, so compare it to their business there. Comparing apples to advertisement fliers is useful only if you are using the fliers as toilet paper substitutes.

  • Eric_Bulai 2 hours ago ago

    This news has been circulating on the internet for a long time and it is indeed real, but the question is, if people want to buy something, they will look for alternatives.

    • BrtByte 2 hours ago ago

      People will definitely look for alternatives, but that doesn't make regulation pointless

      • PowerElectronix 2 hours ago ago

        It helps funding the EU and little else.

        • Eric_Bulai an hour ago ago

          Regulation slows down the problem, but demand creates the solution so it doesn't really matter.

          • dangus 2 minutes ago ago

            This is a nuance-free take.

            There’s zero demand for products that are hiding safety issues that nobody was seeking out (e.g., toys with lead paint)

            Demand for illegal substances isn’t in a vacuum, either. It’s hard to enact prohibition on alcohol or cannabis (extremely easy to produce) versus prohibiting something more complicated to make, difficult to smuggle, or less desirable to buy.

        • tgv an hour ago ago

          Here's your chlorine chicken burger, now with extra chlorine. That'll be $39,95 please.

          • namibj 22 minutes ago ago

            Plus tax no we can't tell you before you order.

    • tgv an hour ago ago

      If people want to be healthy and live, they wouldn't smoke, drink, use meth, gamble, etc. What the people might rationally want, is not what drives the market. The infamous invisible hand is just addiction.

  • happyPersonR 3 hours ago ago

    Does Amazon or eBay get the same fine? Haha it’s the same people on all of these sites …. Just some dropshipping ?

    • zipy124 an hour ago ago

      I've been done by illegal electronics on Amazon too many times. They don't seem to care at all. You can still buy chargers on them that are in an advisory red list on gov UK....

    • input_sh 3 hours ago ago

      Amazon is also under investigation under DSA, eBay is not big enough (in the EU) to matter under this law.

  • Scroll_Swe 13 minutes ago ago

    Good, keep it up. China is literally poisoning us.

  • schnitzelstoat 5 hours ago ago

    It seems like quite a light punishment for selling such dangerous products that could literally kill people. The dodgy e-bike batteries have already been linked to several fires.

    bigclivedotcom takes apart some of the Temu stuff on YouTube and some of the electronics is atrocious.

    • 1-more 4 hours ago ago

      They sell adapters to turn oil cans into silencers. Each one should be a violation of the National Firearms Act and subject to up to a half million dollar fine https://www.atf.gov/media/25071/download Nota bened; these are not per-se illegal, but you need to sell them through a firearms dealer and pay for an ATF tax stamp and only in states that have not banned them/all NFA items.

      • thenthenthen 4 hours ago ago

        This. Same for the Chinese mainland app, some wild stuff like that being sold (firearms are highly regulated, but 1:1 copies seem to be ok, maybe because of the high level of regulation?)

      • gambiting 2 hours ago ago

        And hundred-watt lasers sold as "obstacle removers" where the can blind people in less than a second from considerable distance.

    • victorbjorklund 3 hours ago ago

      Check will prowse. Western brands aren’t that much better.

  • BrtByte 2 hours ago ago

    The fine seems less interesting than the compliance deadline

  • kvgr 5 hours ago ago

    I am very pro free market, but Temu with data harvesting and selling illegal projects should be banned together with tiktok...

    • victorbjorklund 3 hours ago ago

      As if Amazon don’t harvest data or have illegal products on its marketplace.

      • hulitu 2 hours ago ago

        Amazon is better: it lobbies the EU. Why do you think Temu got fined ?

    • thesmtsolver2 4 hours ago ago

      Doesn’t TEMU have CCP ties? Free market is for businesses and individuals and foreign govt entities should not unfairly benefit from a free market.

      • nickff 4 hours ago ago

        Every major PRoC company is required to have CCP ties; in addition to 'paying for facilitation' by local officials, a certain percentage of their employees must be CCP members.

      • cm2012 4 hours ago ago

        All big companies in China are partially run by the CCP. Just how it works there.

      • thenthenthen 4 hours ago ago

        Ties as in pay tax to ccp. In China Temu is called pinduoduo (拼多多)and you can buy some wild stuff there, the regulation on mainland seems also pretty lax i mean.

        • frogcoder 3 hours ago ago

          Sorry, ties, as CCP party committees inside private firms. And in case of Temu, it also has a data-sharing agreement with People's Daily [1], a CCP controlled media group.

          Just image having a mandatory political party inside every American corporation which the board has no control over.

          1. https://www.washingtonpost.com/national-security/2024/05/01/...

      • kvgr 3 hours ago ago

        Everybody in china that gets big has CCP ties. No way around it. Their car manufacturers are all propped up by government.

        • guilhas 2 hours ago ago

          Dont US law makers have stocks in the companies they regulate? Without term limits? And Tesla even gets paid per car sold

          America is not China, but how close is it getting?

      • miohtama 2 hours ago ago

        Doesn't Bezos have Trump ties?

    • ale 4 hours ago ago

      I’d start with the immense packaging waste and shameless overconsumption tricks that are banned in basically any other industry.

    • holistio 4 hours ago ago

      If you're "pro free market, but", you're not pro free market. That's fine, but you might want to reevaluate whether you're actually for it.

      • lokar 4 hours ago ago

        Free markets can have strong rules. No other than Adam Smith said they are needed.

        • hilariously 3 hours ago ago

          I would even go further and say that the term really has to be almost "equal" - equal access, equal rules, equal legislation or the market isn't really free.

      • s_dev 4 hours ago ago

        The US and China have standards as well and bodies to regulate them. Regulation vs Free Market debate isn't a binary issue and is a spectrum.

  • 0cf8612b2e1e 3 hours ago ago

      … which found that a high percentage of chargers purchased through Temu failed basic electrical safety tests. It also found that a high proportion of baby toys posed safety risks, containing chemicals above legal limits or featuring small detachable parts that presented suffocation hazards…
    
    Boring. I can probably find the exact same on Amazon. From the headline, I was hoping the list of illegal products was going to be something like enriched plutonium, RPGs, Lawn Darts, etc
    • mfld an hour ago ago

      Maybe for marketplace articles shipped from outside the EU. It's not legal, so Amazon will surely have a close look (for directly sold items), as well as any company shipping from within the EU.

  • manoDev 5 hours ago ago

    Isn't there some kind of law to disallow imports without a CE / RoHS / etc label? Why allow it to enter the EU, and then fine the seller afterwards?

    • MobiusHorizons 5 hours ago ago

      Are you suggesting opening every package to check for a CE? I think fining after the fact is how those laws are enforced.

      • GJim 4 hours ago ago

        > Are you suggesting opening every package to check for a CE?

        In the old days, when an importer purchased Chinese goods in bulk and resold them, import checks were commonplace.... AND the importer was legally responsible for paying import duties and selling goods to the public that were legal and met safety standards.

        Now that any individual can order direct from China (with cheap subsidised postage!), the floodgates of untaxed and dangerous shite are open.

        One solution is to address the subsidised postage that makes this state of affairs possible.

        • lokar 4 hours ago ago

          Require the recipient affirm the package meets all legal requirements, and personally assume liability for any violation.

          • victorbjorklund 2 hours ago ago

            So hold the consumer liable for laws meant to protect the consumer?

            • miohtama 2 hours ago ago

              Holding a consumer liable for the broken crap they order would be just, but political infeasible as long as there is someone else to blame.

          • mc32 4 hours ago ago

            That’s unworkable: asking a recipient unfamiliar with producers to know whether producer is reputable or not in advance and if the producer is unscrupulous you expect every affected buyer to follow up or be in violation of importation laws?

            • lokar 4 hours ago ago

              If you are not sure, buy from within the EU from an importer who deals with this.

              The old system of spot inspections worked because most import volume was from known, repeat importers.

              • victorbjorklund 2 hours ago ago

                So consumers should just pay for a random import company to ”pinky promise” that it is safe? It is well known that most of the crap that is CE hasn’t actually gone through a million euro testing program. It’s just a stamp. And if something happens then well that LLC goes bankrupt (but odds are low)

              • mc32 4 hours ago ago

                I think thats asking much from people some of whom easily get scammed by phone banks in Eastern Europe, India etc. many people will not put in that effort.

      • manoDev 4 hours ago ago

        I see, the issue is those parcels are mailed directly, not from a logistics operation already inside EU borders.

        In my country the government is pushing those companies to have local warehouses. So if items are bulk imported by the marketplace, in theory it should be easier to inspect.

    • TazeTSchnitzel 4 hours ago ago

      With a few exceptions, those labels do not mean that the product has actually been tested or actually complies with the standard. They are a self-certification: CE means “I promise this complies with European norms”, but the entity deciding to print that on a product may not be honest. Small fly-by-night operations on the other side of the planet have little incentive to be honest.

      Generally speaking, international direct-to-consumer e-commerce is a problem for trying to enforce these kinds of rules. The whole model of checks at the border works well for massive bulk shipments, which not only are few enough in number that customs have a chance of doing a proper job on them, but there's also a commercial importer taking a large financial risk on the shipment and therefore 1) having an incentive to ensure they import something safe to begin with, 2) they can be practically fined/sued by authorities if they screw up. But when you have myriad tiny operations selling direct to consumers, the consumer is the importer, and there's no local representative for the manufacturer that you can actually sue. It's effectively a quite lawless area. Being able to do direct imports is an important freedom, and this kind of laxity is inevitable, but it's understandable the EU wants to do something about the flood of poor-quality goods that are terrible for fair competition, the environment, and health and safety.

    • s_dev 4 hours ago ago

      The fine is the application of the law. Would be like getting arrested and demanding to know why the authorities aren't getting involved.

      • MichaelZuo 4 hours ago ago

        I think the parent is questioning how the fine relates to removing the goods from circulation?

        Or is the intention of the law to allow for an unlimited number of supposedly illegal goods to circulate freely within the EU, just fined appropriately?

    • dwroberts 5 hours ago ago

      They add fake labels, this has been happening for a long time

      • amelius 4 hours ago ago

        Yeah they have the CE mark, but it means "Chinese Export". You can recognize it by the C and E being closer together.

        • leni536 4 hours ago ago

          There is no such thing as "Chinese Export".

          https://cemarkingassociation.co.uk/latest-news/ce-marking-an...

          • QuantumNomad_ 4 hours ago ago

            There is such a thing. The Chinese Export one was specifically created to intentionally be confusable with the real CE marking (Conformité Européenne). And it works exactly as intended. People see “CE” and think it’s the real CE one but it’s the intentionally confusable one.

            https://www.kimuagroup.com/news/differences-between-ce-and-c...

            https://starfishmedical.com/resource/conformite-europeenne-m...

            • looperhacks 2 hours ago ago

              This gets parroted all the time, but I have never seen any proof that this is actually true. It's always this one image comparing the two, but never any real example. It's just unreliable sources copying from each other.

            • okanat 2 hours ago ago

              There is a conspiracy theory for everyone it seems, even for the educated. No there is no "legitimate" Chinese-mandated CE that can ever be allowed in EU. It would completely destroy the trade relationship and cause Chinese underwriter labs to be completely banned from ever testing for CE marks.

              HOWEVER, there are a lot of fake CE marks printed by dodgy companies who make the same shitty products that gets imported via Temu. They are already in the business of selling contraband and dangerous factory seconds, no need for conspiracies to give a legitimate twist to their contraband business.

    • pixel_popping 2 hours ago ago

      It's not enough, I routinely order things with obvious fake labels or sometimes things I know ahead are clearly not CE compliant, and most packages can't be open due to the large amount, until we have robot warehouses, I don't think is solvable.

    • PowerElectronix an hour ago ago

      Laws are as good as they are enforced. With millions of widgets entering every day, most being very low cost, there's very little point in going one by one checking if they comply.

    • saaaaaam 3 hours ago ago

      Who says the products don’t have fake CE labels stuck on? A CE label does not - as far as I can tell - have any security features.

      • okanat 2 hours ago ago

        Yup, CE is self-declatory. To prove it, you need to actually check the documentation from the manufacturer's web page. Usually there are numbers for individual tests on the product.

    • victorbjorklund 2 hours ago ago

      How would it be enforced? It is around 16 000 000 packages per day.

    • lefra 4 hours ago ago

      For electronics without wireless functionality, it is allowed to self-certify. Anyone could also print whatever label they want on their products illegally (i.e. without doing the required paperwork to self-certify).

      The policemen controlling imports don't have the competency to check for faults, so we get this situation where specialists regularly sample the products, and heavy fines are issued to the importer.

      • galangalalgol 4 hours ago ago

        And for electronics with wireless, they still just ignore everything. No FCC ID, don't even have any silkscreening on the pcb or markings on the ICs. Nothing gets enforced.

  • pickleballcourt 3 hours ago ago

    I’m curious if its actually difficult or trivial for Temu to enforce

    • ninth_ant 2 hours ago ago

      It’s not simply difficult, it’s an existential threat to their current business model.

      Unless I’m missing something obvious, enforcing regulatory compliance from the army of hustlers that is their vendor market would be expensive or impossible.

  • jordiburgos 5 hours ago ago

    Why there is a difference between selling and allowing to sell? If the product is sold in your site, you must be responsible of it.

    • madeofpalk 5 hours ago ago

      Isn't this being held responsible for it?

    • SoftTalker 3 hours ago ago

      Yes, this "section 230" treatment of online platforms is at the core of why social media and the internet in general is full of garbage.

      If you sell something on your site, or allow users to post something on your site, you should have some liability for the consequences.

    • another-dave 4 hours ago ago

      they are responsible for it, but it's useful in reporting to differentiate between "fulfilled by" and "bought through"

    • hydrogen7800 4 hours ago ago

      > If the product is sold in your site, you must be responsible of it.

      But this is an internet store.

  • pacman1337 2 hours ago ago

    The past making quality clothing was difficult, cutting it right, sourcing the right patterns designs materials, stitching it took care etc. In our world making quality clothing should be easy with all the technology but what we see in bad quality that you wash a few times and it is trash. It is uglier designs than in the past etc. It makes no sense. It is like a conspiracy where people don't want to sell quality clothes at a fair price. Like all companies got together and decided we will sell crap clothes at cheap prices and good clothes at extortion prices. There is zero correlation with actual costs.

  • theragra 4 hours ago ago

    Temu also should be fined for predatory marketing. Not sure if laws exist, but dark patterns are everywhere.

    I try to a avoid Temu, but they have some good traits, too, like quick and convinient shipping.

    • hulitu 2 hours ago ago

      > Not sure if laws exist, but dark patterns are everywhere.

      I bet you never heard of Microsoft or Google.

  • j0ba 3 hours ago ago

    EU is a fine organization

    • f6v 3 hours ago ago

      Feels like the EU is always going to find something to fine you over. Think of it as a tax. The purpose is compensating for the lack of notable domestic tech giants.

      • Ylpertnodi 2 hours ago ago

        And stopping Temu from passing on junk, as in this case.

        • jeppester 41 minutes ago ago

          That's the thing with these fines. 19/20 times they make a lot of sense. But even so, there will be people saying "but why not this other org" to which the answer is "Yes! Hand out more fines", not "it's unfair, so just let everyone break the law".

        • woadwarrior01 an hour ago ago

          Amazon passes on the same junk, albeit at 2-5x the price.

  • AllegedAlec 32 minutes ago ago

    So many China shills running interference and whataboutism...

  • econ 4 hours ago ago

    This is something like an individual being fined $200?

    Seems fine

  • ChrisArchitect 4 hours ago ago
  • alephnerd 4 hours ago ago

    This has been going on for a year now.

    The EU began enforcing a small parcel tax directly against Temu last May [0] and France has been strongly lobbying against Shein and Temu [1]. The EU has also made Chinese overproduction a critical topic of discussion for EU-China relations [2][3], and barring Temu and Shein is backed by both unions and industrial groups within Europe [4].

    All of this is linking to the EU's strategy of playing hardball against Chinese support of Russia's invasion of Ukraine [5][6], as well as pushing back against the Chinese perception that the EU is a has-been [7] as well as conducting an active info-war against a European state [8].

    [0] - https://www.ft.com/content/102e18d7-d06b-4405-a347-97bb3c373...

    [1] - https://www.ft.com/content/b1fdbad1-2793-4975-a10b-74bb928d3...

    [2] - https://www.reuters.com/sustainability/society-equity/eu-law...

    [3] - https://www.europarl.europa.eu/news/en/press-room/20260326IP...

    [4] - https://www.lemonde.fr/economie/article/2025/09/15/les-indus...

    [5] - https://www.bruegel.org/podcast/how-war-ukraine-reshaping-eu...

    [6] - https://www.osw.waw.pl/en/publikacje/osw-commentary/2025-01-...

    [7] - https://fddi.fudan.edu.cn/_t2515/57/f8/c21257a743416/page.ht...

    [8] - https://www.defense.gouv.fr/desinformation/nos-analyses-froi...

    • f6v 3 hours ago ago

      > Chinese overproduction a critical topic of discussion for EU-China relations

      Ah of course, I do want the state regulating what I can and cannot buy when it comes to junk. Only approved goods should be allowed.

      • alephnerd 2 hours ago ago

        European QoL is predicated on protecting European industry. Why should European workers lose their jobs because you want to buy something cheaper?

        If you don't build nor buy European, you become a vassal of either the US or China.

  • exabrial 4 hours ago ago

    I mean that was the whole point of Temu... buy shit dirt cheap because over-regulation harms the consumer.

  • londons_explore 2 hours ago ago

    Did they actually sell $200M of illegal products, or is this a number plucked from thin air?

    • ericmay an hour ago ago

      Why would they need to sell €200 of illegal products to be fined that same amount?

  • Jerry2 3 hours ago ago

    The EU is only good at imposing massive fines and they like to regulate technologies they have not created and don't even host them.

    TEMO will more than likely just pass the cost of this onto EU consumers.

    • joe463369 9 minutes ago ago

      > TEMO will more than likely just pass the cost of this onto EU consumers.

      Good. I want to know my AIEONUS phone charger isn't going to burn my house down and I'm more than happy pay a premium for that knowledge.

    • OKRainbowKid 3 hours ago ago

      As an EU consumer, I appreciate laws and regulations that ban selling cheap junk that might burn my house down or poison my baby.

      I take it you don't?

      • w4zz 3 hours ago ago

        In my limited experience not all countries do think like this.

        • tialaramex 2 hours ago ago

          It's a cultural thing yeah. Americans genuinely do on the whole think that their approach is better. The good news I guess is that if you're an American and you think "Well I don't" you can (at least for now†) just leave.

          † If you lived in the German Democratic Republic (aka "East Germany") in 1950 you could literally just walk to West Germany, by 1961 all other borders are closed and fenced and in Berlin the Wall is up and people who try to escape are being executed routinely. This didn't happen instantly over night, but it took about a decade to go from routine to "Vast majority of people who attempt it are killed".

          • toast0 23 minutes ago ago

            I mean, in America we have similar regulations. Toys aren't allowed to burn down houses or poison babies. You have to get dietary supplements if you want to poison babies.

            Enforcement on individually shipped imports is hard regardless of where you are. Traditionally enforcement is through spot checks of bulk imports, and leaning hard on the importer who has a clear nexus.