McDonald's built a 515-page dossier on one customer

(wired.com)

17 points | by BlueBerry2001 15 hours ago ago

6 comments

  • mooreds 7 hours ago ago

    Here's the link to the privacy rights center if you want to know what Micky D's has on you: https://privacyportal-mcdonalds.my.onetrust.com/webform/9890...

    • Ancalagon 4 hours ago ago

      just requested mine, interested to see what it looks like as I've never used their app

  • mitchbob 13 hours ago ago

    > I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.

    https://archive.ph/q0qdR

  • JohnFen 13 hours ago ago

    Maintaining detailed, personal records about you is the primary purpose of affinity programs for any company. Staying far, far away from them all is well-advised.

  • _se 11 hours ago ago

    This is so much more interesting than yet another LLM release.

  • sciencesama 13 hours ago ago

    now do target