Flock is rolling out a voluntary severance program

(neowin.net)

131 points | by bundie 11 hours ago ago

97 comments

  • wyrdcurt 11 hours ago ago

    Related from a couple days ago: https://news.ycombinator.com/item?id=49762835

  • andix 11 hours ago ago

    My prediction: they are going to change their name and move a lot of their business to multiple subsidiary with different names. Until nobody notices anymore it's all one company formerly known as Flock.

    • dlcarrier 10 hours ago ago

      There was a period when automated red-light cameras were really popular with municipalities, followed by significant backlash. Since then, the companies selling them have not recovered financially and the cameras never regained popularity. It could happen with Flock, too.

      • wildrice 8 hours ago ago

        I believe much of the backlash was the fact that companies were bribing municipalities and the majority of fines collected just went to the private companies themselves; https://www.cbsnews.com/chicago/news/former-red-light-camera...

        • SoftTalker 6 hours ago ago

          They also did stuff like shortening the yellow light duration so that people got caught in the intersection with the light red.

          • kyleee 4 hours ago ago

            As with may things in this sphere, that deserves jail

    • nilamo 10 hours ago ago

      Maybe they'll rename to something which has only ever had negative connotations for decades. Maybe something like Palantir. Or maybe Nazgul, Leviathan, Beelzebub, Cyberdyne, or Moloch?

      • ButlerianJihad 7 hours ago ago

        "Moloch" only means "Lord" in its essential consonants. It's the same Semitic triple-root for "Malik" and "Melkite" and "Melchizedek". Cognates: certainly still in widespread use today as forenames and surnames, et. al.

        "Leviathan": The full name certainly strikes fear. One of my ancestors brought his family over from Scotland on the Leviathan which was a captured-and-repurposed German passenger vessel. We can imagine: it was ginormous. has an interesting derivation if we take it apart into component parts: they would be recognizable as good guys, or denim jeans I guess. Since Semitic roots standardized on the triple-consonant, we may see ancient tongues incorporated for this one.

        "Be-el-ze-bub": "Lord of the Flies", of course; the implication of the English name of the novel about those good children on a desert island, who lived in interesting times. A theophoric name. Shares a root with "Ba'al" of the Tanakh. Glottal stops FTW.

        "Nazgûl" -- mainly sounds like "ghoul" to us! https://en.wikipedia.org/wiki/Nazg%C3%BBl#Etymological_conno...

        Godwin's Law endures

    • teeray 7 hours ago ago

      It’s Comcastic!

    • giantrobot 10 hours ago ago

      They'll change their name to Meta to get away from a scandal. I don't think that's ever happened before.

    • adamnemecek 10 hours ago ago

      This is not something you can hide like that, people notice cameras being installed.

      • Retr0id 10 hours ago ago

        The widespread opposition to flock is unfortunately an aberration. The average person is largely indifferent to mass surveillance, and I think a rebrand has a good chance of working. They'll give it a try either way.

        • Avicebron 10 hours ago ago

          > The average person is largely indifferent to mass surveillance

          I think you would be surprised. Now, whether or not the average local politician is indifferent is not the same as the average person.

          • Retr0id 10 hours ago ago

            In a poll of "do you want to be surveilled", "do you think mass surveillance is good", sure. But in terms of revealed preferences, people will happily give up privacy for mild convenience.

            • danaris 9 hours ago ago

              "Revealed preferences" are bullshit.

              What's really true is that people are, 99% of the time, not actually given that choice. For "revealed preferences theory" to work, the people involved would need to consistently have a free choice between two options. And for people who have had their finances gradually stretched and stretched over the past 40 years of growing inequality, "cheaper but worse" is not a free choice.

              • jolmg 9 hours ago ago

                People can choose Facebook or to get in contact with people individually via phone, email or visits, but they prefer Facebook because it's more convenient to put a message there and count as maintenance of a group of relationships. People can choose between accepting the cameras or participating in the democracy they belong in and protest and pressure their representatives, but it's more convenient to accept.

                It's true there are people without choice, but most people aren't without choice, and they choose convenience.

                • NietzscheanNull 9 hours ago ago

                  This is a specious argument because it neglects to take into account information asymmetries and change over time. When Facebook was first launched, there wasn't any widespread understanding of the breadth/intensity of their data collection and its downstream implications.

                  People initially chose Facebook because it truly offered a novel and improved service, and the true cost users would pay for it wasn't obvious to anyone yet. The "wall", chronological friends-only feeds, etc. provided genuine value, and at that point the public at large were almost completely oblivious to how much personal data was being collected from them (and even less as to how it might be used in ways counter to their own interests). Once they'd fully captured the vast majority of user share, Facebook clawed back value by deprecating the chronological feed, serving ads and "high-engagement" posts in place of friend submissions, and generally ramped up their data harvesting significantly further since.

                  Most people would agree that the service is far worse than what they initially signed up for, but feel like there's no longer a viable alternative that would allow them to maintain the same level of communication with the people they care about.

                  Facebook users are not "choosing convenience" by staying on the only platform that all of their friends and family use exclusively. They're effectively held hostage by network effects that were intentionally planned and designed around producing that lock-in effect and guaranteeing that all potential alternatives either withered on the vine or were absorbed (e.g. Instagram). To the extent there's a "choice," it's a coerced choice on purpose.

                  • jolmg 8 hours ago ago

                    > When Facebook was first launched, there wasn't any widespread understanding of the breadth/intensity of their data collection

                    Come on, you're trying to tell me that people didn't understand that when they give someone a thing, that someone has the thing they gave them?

                    > provided genuine value

                    Yes, the convenience.

                    > how much personal data was being collected from them

                    "They collected it; I didn't give it to them."

                    > but feel like there's no longer a viable alternative that would allow them to maintain the same level of communication with the people they care about.

                    Yes, "the pesky convenience is forcing me."

                    > Facebook users are not "choosing convenience" by staying on the only platform that all of their friends and family use exclusively.

                    "My friends and family are forcing me."

                    Despite my comments, I'm not totally against the use of Facebook, but I am against the surrender of personal agency and blame-shifting these comments are demonstrating.

                    • Timon3 5 hours ago ago

                      > Come on, you're trying to tell me that people didn't understand that when they give someone a thing, that someone has the thing they gave them?

                      This is a bad faith argument, because Facebook collects far, far more than "the thing they gave them".

                      • jolmg 5 hours ago ago

                        It's true they collect more, but I wouldn't say "far, far more". They get the most from what you provide yourself. That's unless you have relationships that share too much about you.

                        • Timon3 4 hours ago ago

                          Did they stop tracking people through their like buttons by now? If not, there's no argument - they're literally tracking non-users on every site they can! Besides Google, what company is doing as much tracking as much as Facebook?

                          Wasn't it just last year that it became known how Facebook and Instagram apps track your browsing through WebRTC? That alone is far far more than people knowingly give them.

                          • jolmg 4 hours ago ago

                            Learning about their tracking web browsing through WebRTC ports from the apps, you have a point on users not knowingly providing that. Still, if you dissociate from Facebook (not having their apps, not being logged on, etc.) then that tracking would've been ineffective. The rest of my comment stands on their being able to leave it.

                • indoorfish 9 hours ago ago

                  De facto no choice is still no choice. A captured market isn't the same as people choosing convenience.

                  • jolmg 9 hours ago ago

                    The world when Facebook was introduced: "Oh well, I guess I have no choice. There's nothing like Facebook, so I'm forced to upload my family photos to these people. I'm not responsible for doing that. Let me just find somebody to blame, maybe the family that's already using it? Nevermind that there are alternatives for keeping in touch. We don't talk about that. They're just not as convenient, so they're obsolete."

                    • lenkite 6 hours ago ago

                      You do know that there were over a dozen social media networks that facebook bought over and effectively extinguished or merged into their behemoth right ? They deliberately ensured that choices were extremely limited. Any "alternative" that got popular and not under control of another behemoth was effectively taken over or killed. So your "use an alternative" logic just does not compute.

                      • jolmg 4 hours ago ago

                        >> alternatives for keeping in touch

                        Phone calls, knocks on doors, emails, regular meetups at places.

          • jolmg 10 hours ago ago

            What's typical is saying "I have nothing to hide" or valuing a bit of convenience over privacy and other principles.

        • dumberquestions 10 hours ago ago

          You could be right regarding the reaction but how do you know that? What would be the counterexample?

          • Retr0id 10 hours ago ago

            The median internet user doesn't even block ads (and associated surveillance). Facebook has 2bn DAU. And so on.

        • yurishimo 10 hours ago ago

          Eh I think it depends on the country a lot too. The average UK citizen? Probably. Even as someone from abroad, I know the British are widely stereotyped as having cameras everywhere.

          But Americans are raised from birth with the idea of “freedom” and a camera pointed at you recording your every move is antithetical to that. They somewhat tolerate it in private establishments like malls and restaurants but not in public spaces.

      • dghlsakjg 10 hours ago ago

        Axon, formerly known as TASER did a reputational name change. Worth mentioning that they are also a flock competitor, but they are not in the headlines anymore.

        • debatem1 10 hours ago ago

          They did such an amazingly bad job on their PR. Their best known products literally exist to keep police from killing people or violating their rights undetected, and instead of meeting the moment and explaining why their products should become mandatory, always-on, permanent replacements for firearms or ADVOKATE-style sworn statements they just kind of... pretended that misuse of their products was WAI and ate the consequences of that.

          • MBCook 10 hours ago ago

            Well put, they had a delicate line.

            Those departments buy their products. If they took that angle publicly I bet many departments would suddenly been much less interested in buying/renewing. Accountability seems to be super unpopular (which says A LOT) with their customers.

            • debatem1 10 hours ago ago

              I get it, but I also just don't understand why they couldn't effectively explain to the police that they were a for-profit company. The police definitely understand that!

              Like, when the police were saying "we can't turn on body cameras all the time because it might violate victims rights" the correct response from axon was "we also happen to sell a very expensive victim redaction software on a separate SKU, until you buy that probably just want to let your officers use discretion wink-nod."

              (I am maybe unfairly assuming here that their actual intent was to make money rather than protect the public from police abuses. I'd love to hear from folks at Axon if that isn't true!)

              • MBCook 9 hours ago ago

                They could have just talked out of both sides of their mouths. Tell the public it’s to curb abuse, tell the police in private “we all know what it’s really for” wink-wink-nudge-nudge.

                Maybe offer up a few token cases where they caught abuse and the cop got in trouble or something changed as proof.

                Nope. You’re right, they ran right into that wall.

          • mitxela 7 hours ago ago

            WAI?

            • debatem1 2 hours ago ago

              Working As Intended

        • SoftTalker 10 hours ago ago

          There have been news stories of localities canceling their Flock contracts and quietly switching to Axon.

          • Avicebron 10 hours ago ago

            I think word is spreading about Axon as well, I'm heartened by the amount of pushback surveillance and abuses of privacy are getting.

          • aaronmdjones 10 hours ago ago

            Some of their customers have even asked them to redesign their cameras so they don't look like Flock cameras.

      • mitxela 7 hours ago ago

        No they don't. That's why nobody noticed the Motorola cameras going up in places where Flock cameras came down.

      • andix 10 hours ago ago

        Sure, but they might tell people: no, it's not Flock, it's something much safer, not such a privacy invading AI camera like Flock.

  • dkobia 10 hours ago ago

    Axon which is already well established is quietly stealing Flocks market share while avoiding all the scrutiny.

    • SoftTalker 10 hours ago ago

      Also a lot of traffic lights already have cameras installed for cycle timing, would not be a stretch to imagine that ALPR could be added, and that would not be an outwardly visible change at all.

    • wilburx3 10 hours ago ago

      Motorola Solutions is right up there with them.

  • epochbtc 10 hours ago ago

    Flock somehow stumbled into a business model that both the left and right politically-leaning groups in the US can join together in hating. That's not easy to do!

    • jgerrish 9 hours ago ago

      It's going to be difficult saying no in other situations where the surface product of the business isn't hated by left or right groups in the US. I hope people don't need that strength.

  • neilv 10 hours ago ago

    Facebook had a good idea for hiring and retention: pay the highest, and that will boost college students' perceptions of how cool you are.

    Facebook got a lot of mileage out of that, running long after public scandals confirmed the early hints of possible sketchiness, back when Google was an attractive alternative.

    Though I don't know that's still necessary. The job markets are different now, since there's not many tech employment options that aren't either sketchy or reviled. Anti-AI-worker sentiment seems high lately, outside of HN circles -- much more widespread and negative than I recall any kind of perception of pre-AI tech workers -- yet there aren't a lot of non-AI employment options.

    So, some Flock employees might want to leave, over ethics, social status, or company internal culture, but... if they end up at a AI company, they might soon still be seeing a lot of social negative feedback anyway.

    ("Hi, nice to meet you. ... Me? Oh, I work on, uh, software. ... Yeah, AI is really disrupting things in my field, too. It's been a bit rough, but we're hanging in there.")

    • bentt 10 hours ago ago

      We're at the tail end of that with Meta, which is "Just hang on and get your bag!"

      • jamiesonbecker 9 hours ago ago

        I ran back to grab my towel, but my house was getting bulldozed.

  • cush 10 hours ago ago

    Until there’s real civil liabilities around how companies use and share data there will never be an economic reason for any company to respect their consumers. When the data is worth more than the core business, the equilibrium is completely thrown off. It’s the same forces pushing AI companies to effectively give away inference while their chatbots convince teenagers to commit suicide. You are the product.

  • bentt 10 hours ago ago

    This is a good case for making some laws which ensure entities responsible cannot hide from the public by white labeling, changing names, etc.

    In other words, since surveillance of the public by definition involves the public, the public should have a say in how it is conducted and the companies that attempt to profit from it should have their revenue streams depend on a healthy relationship with the public.

  • bensyverson 10 hours ago ago

    It's really interesting to me that Flock was the straw that broke the surveillance camel's back, and not, I don't know, the home assistant devices from trillion-dollar advertising and e-commerce companies that listen to everything in your home.

    • michael_j_x 10 hours ago ago

      it's different when we voluntarily surveil ourselves

  • jsrozner 11 hours ago ago

    Shame is the best driver of social change (see, e.g., Rob Reich's The Common Good).

    Now we just need the same shame for broader surveillance capitalism (Google, Facebook, AI companies, etc).

    • uberman 11 hours ago ago

      I have a friend who is one one the best programmers I know. He worked for an ad tech company more than a decade ago optimizing time to respond for personalized ad delivery. He was not proud of working to act on fingerprinting to optimize delivery but it was a challenging task and he framed his part as addressing the challenge not the ethics. People in our circle where like "good for you optimizing network delivery to 50ms!" even people who despised the idea of tracking users around the internet to serve them ads.

      I'm sure most people who work for flock compartmentalize their jobs to "I work on fingerprinting vehicles" or "I work on advanced OCR", or "I work on creating camera to camera trajectory graphs". This way they don't need to think about (too often) the larger ramifications of what they are doing. When the press points out what is the reality and that most people are pissed at Flock then the employees likely have to confront what they do in a way that they never had to.

      • loeg 10 hours ago ago

        It is also reasonable for employees to hold the position that Flock is a public good and the vocal minority of people complaining about it are simply wrong.

        • SoftTalker 10 hours ago ago

          This isn't an uncommon opinion among the public either. It's probably a minority, at least among those who are vocal about it, but it's not hard to find people who think they are beneficial.

        • nilamo 10 hours ago ago

          Such an opinion does not seem plausibly believable, by the people building it and in full knowledge of what it can do, and is being used to do.

        • antonvs 9 hours ago ago

          That’s not a reasonable position to hold, unless and until Flock does much, much more when it comes to safeguards against abuse.

          I can understand being pro-surveillance, but Flock is a case study in how not to implement surveillance systems. Believing that surveillance can be a public good can’t somehow turn Flock into a public good. It’s not.

      • wartywhoa23 10 hours ago ago

        A Milgram experiment in real life.

      • ndiddy 10 hours ago ago
      • bugglebeetle 10 hours ago ago

        > he framed his part as addressing the challenge not the ethics

        I didn’t know that Arendt’s concept of the banality of evil was something people willfully embraced.

      • lo_zamoyski 10 hours ago ago

        I'm not sure why you're being downvoted. Perhaps it makes some people uncomfortable about their own jobs. In any case, it's not uncommon for people to moralize about something they're not doing, but given the opportunity to do that thing for some handsome reward (good pay, prestige, technically interesting work, etc), they easily rationalize their choice to participate in that thing.

    • gigatexal 11 hours ago ago

      except when people have no shame, i.e the entirety of the trump admin

  • pseudony 10 hours ago ago

    Well, that would be avoidable if people applied the Mitchell and Webb test, asking themselves “are we the baddies?”.

    If you know you are and don’t care, culture fit ! :)

  • cush 10 hours ago ago

    Is YC seriously still invested in this trash?

  • ViktorRay 10 hours ago ago

    Flock was a startup that was funded by Y Combinator. Paul Graham and the other Y Combinator people provided expertise and advice to them throughout their whole journey.

    I wonder what Paul Graham says to the Flock executives now?

    • cm11 10 hours ago ago

      In case anyone's wondering (I was). Flock was in the summer 2017 batch and more recently YC invested in their 2025 raise.

    • kklisura 10 hours ago ago

      It's not PG, it's Garry Tan.

      • driverdan 10 hours ago ago

        And Garry Tan has repeatedly defended Flock and badmouthed people who oppose them.

      • ViktorRay 10 hours ago ago

        PG is still involved in Y combinator batches and all that right? He regularly posts about giving advice to founders on his twitter account.

  • smt88 11 hours ago ago

    How could those innocent employees have predicted that helping to build out a surveillance state would make them unpopular?

    • SoftTalker 11 hours ago ago

      I'm actually surprised. The usual thing is that people don't care, or think "I have nothing to hide" and just go on with their lives. That's mostly been the case with online surveillance, tracking, etc. done by Google, Meta, and the ad industry.

      For some reason, Flock became a rallying point on both the left and the right.

      • beepbopboopp 11 hours ago ago

        This ones easy, it's because the other ones provide a service people generally want, so the faustian bargain is always "Ill give you this thing I dont want to as long as you keep providing the thing I like."

        Flock provides nothing direct to the consumer which means this is going to get worse and Id stake a wager they rebrand after raising their next huge round.

      • bicx 11 hours ago ago

        I think Google/Meta surveillance just feels like something painless, benign, and invisible. You couldn’t see a reason a huge corporation would really want to target you or put you in danger. With Flock, your local law enforcement has access, and that feels like a much more real threat (warrantless tracking of your real-world activity with the ability to ruin your day/life), not to mention how it’s already been abused to track exes of officers, had be easily hacked in the past, and that AI face recognition matched the wrong people.

        • mattstir 10 hours ago ago

          Honestly I think the only significant difference is in branding: Flock isn't consumer-facing and is explicitly marketed for tracking people's movements. The major tech companies that make your phone, browser, maybe a few smart home devices with always-on microphones or cameras, all have more data about you and your habits than Flock could ever obtain, and with us paying for the privilege no less. I get that the average person doesn't care when the product works as advertised, but I don't think that's healthy. People should care as much about privacy when it's Google or Meta as when it's Flock.

      • Retr0id 11 hours ago ago

        The bipartisan nature isn't that surprising, given that surveillance is more of an authoritarianism vs libertarianism issue i.e. orthogonal to left vs right (in an oversimplified kinda way).

      • nilamo 10 hours ago ago

        One is just tech shit for nerds. The other is actual cameras watching everything that's really happening.

        Idk, doesn't seem that surprising that it ruffles more feathers.

      • taormina 11 hours ago ago

        It's like nobody, left or right, wanted for or consented to the surveillance state. Nothing like shoving the biggest, dumbest camera you can find in everyone's face to rub it all in. Obviously, the surveillance state is part and parcel post-9/11, but it's too easy to ignore the tech nerds when they talk about abstract things like "privacy" and "abusing the system". Then we get visible things for them to rally against like Flock.

  • dlcarrier 10 hours ago ago

    I wonder how much of the bad sentiment is from Flock being used as an excuse for government agencies to blatantly violate the fourth amendment. If the data they collect could only be accessed for specific individuals, after a warrant is issued, I don't think the general public would care as much about the company hosting the equipment.

  • erelong 10 hours ago ago

    Shut down, rebrand, try some different approach to security services

    Being a magnet of attention as a despised surveillance corp has to be tiring

  • wildrice 8 hours ago ago

    Crazy how fast SV VCs got behind companies like this.

  • shevy-java 9 hours ago ago

    That's great that they are quitting. It is not ethical to spy on fellow people.

  • ChrisArchitect 11 hours ago ago
  • ICHx 10 hours ago ago

    there will be another flock

  • ck2 10 hours ago ago

    have a conscious when trying to do immoral things will never work out

    I mean look at NSA, Presidency, etc. "no conscious, no problem!"

    Just "other" victims and imply they are all criminals somehow someway and you can dismiss any feeling of doing wrong

  • Analemma_ 11 hours ago ago

    Unfortunately the selection effect here means that the remaining employees are gonna be super committed to thinking Flock is a good thing for the world, and will double-down on being defensive and angry any time Flock is challenged.

    • krupan 11 hours ago ago

      Thankfully they will be greatly outnumbered among general society. Most humans are good people.

      • ticulatedspline 11 hours ago ago

        It doesn't take a lot of bad people to subjugate a lot of good people.

      • loeg 10 hours ago ago

        It's wild that you think good people can't support enforcing laws.

      • 468854259853 10 hours ago ago

        Are you a good person?

        • tarpitt 10 hours ago ago

          good enough

      • charcircuit 10 hours ago ago

        People defending society from criminals are good people too. It's the literal definition of "good guys."

        • preg_match 10 hours ago ago

          Flock doesn’t defend anyone from anything, it’s just surveillance technology. The defending is done by other people, who may or may not use the surveillance for good.

          Historically, surveillance is used for good and evil. Certainly, Nazi Germany would have killed many more Jews if flock had existed during that time. Their surveillance was pretty primitive by modern standards, and they still managed to track, identify, and execute millions of Jewish people.

          Ultimately, we have to take a step back and analyze if our incentives and systems are designed such that surveillance is used for good, and evil use is deterred. And, regardless of political affiliation, the answer to that analysis should be a resounding no.

          Do we keep our officials and law enforcement officers accountable? When surveillance is misused, does anyone even know, let alone prosecute? How difficult is it to misuse surveillance? How much transparency is built-in to how the surveillance is used? These are the questions we should be asking.

          • charcircuit 6 hours ago ago

            >Flock doesn’t defend anyone from anything

            Flock has caught criminals and has prevented further crimes from happening. This is something that cannot be denied. The existence of Flock has defended people, and it has provided value to society. Saying that Flock is a just technology company and police officers are just humans. That trivializes what these entities are doing in society.

            >Nazi Germany would have killed many more Jews if flock had existed during that time.

            Or they could have more efficiently got the Jews out of the Germany before things got to the point where things got more extreme. This could have resulted in fewer Jews dying.

            >Do we keep our officials and law enforcement officers accountable?

            I think AI will be a major boon to being able to audit such queries for irregularities. The fact you can have a relatively impartial system able to highlight things makes it harder to cover up things.