The Copilot+ PC brand is dead

(windowscentral.com)

91 points | by bj-rn 8 hours ago ago

56 comments

  • rsynnott 2 minutes ago ago

    I was unaware that that brand was alive in the first place. Does Microsoft just call _literally everything_ 'Copilot' now? Nadella will be changing his name to Copilot, next.

  • glimshe 6 hours ago ago

    This is the first time a corporation has spoiled a word for me.

    "Copilot" is a term like any other and when I first heard the name, I thought it was an alright, if uninspired, choice.

    Now I can't hear the word "Copilot" used in any context without having negative feelings due to Microsoft's saturation campaign.

    Speaking of this, I also wonder about present and future people named "Claude", a mainstream name in some parts of the world.

    • ternaryoperator 5 hours ago ago

      This happens all the time. Mercedes is a fairly common first name for girls in Spanish countries. Then, of course Alexa, etc.

      • nine_k an hour ago ago

        Mercedes was a name of an actual lady, a daughter of a businessman who brought the first Daimler-Benz cars to the market.

        I wonder if there existed a real Alexa after whom the AI assistant was called.

        • rsynnott a few seconds ago ago

          Apparently not, though there seem to be two distinct stories about where it _does_ come from:

          > Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision. They have said the name is reminiscent of the Library of Alexandria, which was also used by Amazon Alexa Internet for the same reason.

      • glimshe 4 hours ago ago

        Fair enough, although nobody thinks Mercedes cars will possibly replace/destroy humanity.

        • uproarchat an hour ago ago

          Nobody ever thought Copilot could replace/destroy humanity, it can barely butter its own toast.

        • Insanity 3 hours ago ago

          Although they definitely contributed to climate change through their cars so.. at least negatively impact humanity.

          • AlexandrB an hour ago ago

            Yes, the people who bought the cars had nothing to do with it. It's the manufacturer's fault.

        • soulofmischief 4 hours ago ago

          Please don't give them any ideas.

    • bdcravens 4 hours ago ago

      "crypto"

    • throwaway27448 5 hours ago ago

      How often were you using copilot before hand?

      • esrauch 5 hours ago ago

        More often than I was using the words Gemini, Claude or Alexa.

    • torben-friis 5 hours ago ago

      Happens frequently. I can't hear tremendous anymore. Just considering ai I'm fed up with load bearing, wrinkle, catch...

      It got to the point where I feel irrationally hostile to a message when it claims I'm right :).

      • dgellow 5 hours ago ago

        Even just the term AI is now so cancerous!

        A bit unrelated to that thread but I love that clip from a debate where John McCarthy interjects: https://youtu.be/pyU9pm1hmYs?t=152

        “Excuse me. I invented the term artificial intelligence. I invented it because we had to do something when we were trying to get money for a summer study in 1956, and I had a previous bad experience”

        (The whole debate is interesting, I would recommend if you like that type of historical things)

      • api 5 hours ago ago

        Hey now, I love Claudish! That's my honest load bearing assessment that I'd like to flag.

    • tosti 4 hours ago ago

      Really? A word?!

      • tosti 13 minutes ago ago

        It looks like this one flew over your heads. Would you like having it explained to you?

  • drooopy 4 hours ago ago

    For something to be considered dead, it must have been alive in the first place, which was never the case with the Copilot PC brand.

  • advenn 3 hours ago ago

    I use Linux so I didn't care about copilot stuff. But recently at work I got dell workstation. It costs around 5k usd. The specs are great. But it has single Ctrl key on the left side, copilot button took its place. I can't jump between words with one hand, I have to press Ctrl with my left hand, and use arrow keys with right hand. This single choice made the machine piece crap

    • mzajc 2 hours ago ago

      Absolutely. Even worse, the key doesn't have its own scancode, but instead acts as lshift+lmeta+f23, so rebinding it is a real pain. I know about Hanlon's razor, but there's only so much incompetence one can accept...

    • ndiddy an hour ago ago

      I have a laptop with a copilot key, this maps it to right Ctrl on Linux. How well it works depends on how your specific keyboard implements the Shift+Meta+F23 keypress so your mileage may vary. https://github.com/mishoo/exorcise-copilot

    • chrismorgan 2 hours ago ago

      It may or may not be easy, depending on your environment, but you can remap keys. I have `input * xkb_options "caps:backspace,compose:ralt"` in my ~/.config/sway/config, for example, plus `input ‹laptop keyboard identifier› xkb_file "~/.config/sway/keymap.xkb"` with that file fixing XF86AudioMicMute (which has key code 256, but X only supports up to 255 and I’m still not quite sure why this was necessary), and now remapping RShift to LCtrl which died early this year.

      But… ouch. From https://itsfoss.com/remap-copilot-key-linux/ and other sources, sounds like the Copilot button is LMeta+LShift+F23. Why a combo when using an esoteric key not on anyone’s keyboard anyway? Ugh. That’ll make it harder to sort out, though still possible.

    • downut 2 hours ago ago

      Can't you replace the keyboard? (I'm assuming "workstation" != laptop). I have mechanicals laying around that I would just haul with me into work.

    • sixothree an hour ago ago

      I wish laptops would come with a standard TKL layout. I really need those navigation keys. Ctl-end, ctl-shift-home, ctl-shift-left, all of those things I am constantly using and feel like I'm wearing mittens when using pretty much any laptop.

  • throwa356262 5 hours ago ago

    The sad part of this is that all those powerful NPUs are basically paperweight.

    35-50 low power TOPS taking 1/5 of the die area and not being used by anyone...

    • GeekyBear 2 hours ago ago

      Local speech recognition is something useful that runs well on a (power efficient) NPU.

      Dragon Naturally Speaking used to cost real money and wasn't as accurate as an open model like Whisper.

    • bfrog 5 hours ago ago

      These things are a waste of sand.

      Could’ve added more gpu or cpu or cache and people would’ve been happier.

      • Marsymars an hour ago ago

        > Could’ve added more gpu or cpu or cache and people would’ve been happier.

        I actually wonder about this - my regular dev workstation is a Qualcomm ARM laptop - by-and-large my bottleneck for CPU-bound tasks is thermal. Would adding more CPU or cache instead of the NPU help with performance/watt?

      • Cyan488 4 hours ago ago

        When these came out, I thought, what is the average PC user going to get out of this? Faster image touchups, and...? You can't run an LLM chatbot of any comparison to free cloud models.

        Oh yeah, and Recall. That worked out well.

        • bfrog 3 hours ago ago

          Yep… massive waste. A dsp coprocessor hobbled by npu workflows.

    • samrus 5 hours ago ago

      We cantnrun local models on them? They must have some sort of api exposed right? Qualcomm has the Snapdragon Neural Processing Engine iirc

      • solarkraft 4 hours ago ago

        You can do cool experiments with them. But nothing a typical consumer is likely to care about.

      • InfraScaler 3 hours ago ago

        Yes, you can. Of course relatively limited, but you absolutely can run local models.

        Based on my own testing, the Windows drivers are a bit restricted to do some more advanced stuff, and it may be due to some security issues in the past? at least that is what I gathered from exploring this issue with GLM 5.3

  • donmcronald 3 hours ago ago

    The problem with CoPilot+ is that it was negative value on a PC because of the way Microsoft entrenched the related (system) services into Windows. I got a mid range laptop (Core Ultra 7, 16GB RAM, integrate Arc GPU) that I would consider ideal in terms of build quality, specs, etc..

    That is until Microsoft’s bloatware starts using a ton of RAM and CPU. Something like 10% CPU use doesn’t sound like a lot, but it’s massive on a laptop because it destroys the battery life. And all it’s doing is running things I don’t want that consume RAM. I’m talking 16GB of RAM 50% used up by Microsoft bloatware.

    Microsoft doesn’t think, or care, about PC users anymore. Everything they’re doing with Windows makes your PC consume more resources with the goal of trapping you into another pay forever service.

    They didn’t even make the CoPilot+ stuff “not suck” before abandoning it. Now it’s just another crappy Windows service gunking up your PC. Vendors should have never agreed to it and IMO the degradation it causes is enough that most of the PCs with it fall into the range of false advertising. I can’t imagine anyone’s battery claims are taking the CoPilot+ trash in Windows into account.

    • mzajc 2 hours ago ago

      Can you reinstall a generic non-OEM Windows ISO to get rid of the bloatware, or does it reinstall/re-enable itself?

      • donmcronald 41 minutes ago ago

        I don’t think so. I haven’t tried it personally, but claims online say it’s part of Windows 11. There are hacks to get rid of it, but supposedly Microsoft is really aggressive about having it running.

        The laptop was for a younger person that’s fairly tech-savvy, so it’ll work out. I’d never buy one for my parents now that I know what to watch out for.

  • itomato an hour ago ago

    You're telling me all those laptops with the keyboard, trackpad and screen askew are tainted in another way?

    Who is buying these?

    What forecast suggests these BOMs are profitable?

    • Marsymars an hour ago ago

      > Who is buying these?

      I needed a Windows on ARM device, so no real other options available.

      • AdamN an hour ago ago

        For testing? Why would a tech person buy one of these?

        • Marsymars 40 minutes ago ago

          For testing, yes, but it’s also my primary development system, so for dogfooding, and for providing a local dev environment for the things that we’re deploying from ARM-based CI/CD to ARM-based servers.

  • rdtsc 3 hours ago ago

    > the purpose for Copilot+ PCs was to be able to deliver [NPU] experiences

    Maybe for developers. Not sure ordinary consumers looking for a new tablet or laptop will be asking for “NPU experiences”

    • pjmlp 3 hours ago ago

      Not even for developers, it is only available via the WinRT crappy tooling on top of Win32 (WinAppSDK), still behind what was originally available in UWP.

  • stefan_ 4 hours ago ago

    We laugh at Google being deadly behind with Gemini but is there a place that has fumbled it like Microsoft? I guess Apple comes close, but with them you get the feeling they were never in it to begin with.

    • fnord123 4 hours ago ago

      Microsoft has between a 27 and 32% stake in OpenAI

      https://blogs.microsoft.com/blog/2025/10/28/the-next-chapter...

    • techteach00 an hour ago ago

      I pay for chatgpt and Gemini and I don't know why because you are correct.

      The funny part? I'm afraid to cancel gemeni because maybe Google will retaliate by closing my Google account lol?

    • sys_64738 4 hours ago ago

      Apple "Intelligence" being behind is now being sold as a value add by the Apple fanbois.

      • marcosdumay 3 hours ago ago

        I dunno about people that buy their products. But being behind on AI is absolutely a positive for their stocks.

        • bitpush 40 minutes ago ago

          I dont think Apple is sleeping on AI, they are trying really hard. Look at their recent announcements - AI features everywhere.

      • Rohansi 4 hours ago ago

        You can't be behind if you don't allow competition.

      • expedition32 2 hours ago ago

        I buy cheap Android phones because they don't do AI.

  • vrighter 3 hours ago ago

    so can we actually remap that useless coilot button that replaced the useful menu key?

  • macintux 5 hours ago ago
  • j45 2 hours ago ago

    Did his ever catch on to begin with?

  • throwaway85825 2 hours ago ago

    Instead of AI slop they should have marketed a 'reliable PC' with ECC RAM and a more bug free windows.

    • Mistletoe 2 hours ago ago

      This would be really cool and I’m afraid, like my iPhone 13 Mini and numerous other things I like, bought by a small amount of people compared to the masses. But that doesn’t mean it shouldn’t exist.