Something I read a while ago is more what I think: The primary purpose of advertising is to make the person you are envy the person you would be if you used their product. In other words, advertising attempts to steal your satisfaction and then offers to sell it back to you.
I stopped seeing ads a while ago. It's been nice.
This is Bob.
Bob doesn't own or use our product.
Look how foolish Bob is.
If he had used our product, his wife wouldn't be questioning his sexuality.
Don't be like Bob.
Spend the kids college fund on our product.
You're welcome.
I don't buy it (heh).
Something I read a while ago is more what I think: The primary purpose of advertising is to make the person you are envy the person you would be if you used their product. In other words, advertising attempts to steal your satisfaction and then offers to sell it back to you.
Attacks on audience self esteem.
One bag of tricks, with a different prize in every box.